Ursus in the Land of Fire (Italian: Ursus nella terra di fuoco), released directly to U.S. television as Son of Hercules in the Land of Fire, is a 1963 Italian peplum film directed by Giorgio Simonelli and starring super hunk Ed Fury as Ursus.

The evil General Amilcare usurps the throne of King Lotar, after murdering him with the aid of the king’s niece Mila. He then destroys a nearby village, killing or enslaving the people, which causes local hero Ursus to intervene and combat the dictator. Ursus enters a gladiator tournament in disguise and challenges Amilcare’s authority, but is caught and put to manual labour.

King Lotar’s daughter, Diana, is still being held prisoner and calls upon the help of Ursus, who escapes and does battle with Amilcare in an underground volcanic cavern.

color VHS transfer, mono, fullscreen, 80 minutes. DVD-R comes packaged as shown in color DVD case, wrapped in plastic!